Monday, February 11, 2008

Communication Objectives

communication objectives - Goals that an organization seeks to achieve through its promotional program in terms of communication effects such as creating awareness , knowledge, images, attitudes, preferences, or purchase intentions.
The level of awareness and the attitude of particular target audiences which it is desired to achieve in a given period of time.


·To develop effective communication skills that enable the candidates to express, speak effectively, interpersonally and in large or small groups

· To develop awareness about the communication process

· To develop effective writing skills, enabling the candidates to write clear, concise, and audience-centered business documents

· To develop effective listening skills that would enable the candidates to comprehend instructions and become an active listener

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